For Better Coffee has a strong, playful and visual identity that was made possible with the help of illustration duo Craig & Karl and their agency Pekka. It was clear from the get go that we wanted to make a long, scrolling animation that would emphasize the story of a coffee bean from a cup to the mug, while enabling us to tell our story through Five Laws to Better Coffee by Kalle.

In order to maintain the experience simple and concise, the website is just a single scrolling page telling the story. No frills, no extras coating. Everything else happened over on Youtube and twitter. We took special care to make something that works well across all devices from a tiny smartphone to a desktop computer — how we did this was impressive enough to inspire an excellent deconstruction at Website Deconstructions.

Launch

For Better Coffee was launched at Slush Helsinki, the largest startup event in Europe. Freese Coffee Co operated the near endless caffeine supply for the whole three day festival crowd and established For Better Coffee presence with a firm grip. Our brand and web address spread organically through tweets, pictures and 100 000 coffee cups used during the festival.

We were excited about the success of our launch. Main reason why we did the launch this way was that in true lean manner we also wanted to test the overall concept with the our target demographic. In retrospect, this could have not worked better.

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We are really happy with this project and it's outcomes. We achieved something quite beautiful with scarce resources. At the same time, it's a just start, a minimum viable product for Kalle on his way of being Jamie Oliver of coffee.

Most importantly, we're just getting started… so the journey continues.

IMAGE Forbetter.coffee works seamlessly on all major screens and devices.

Team